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EXTENSION ECONOMICS—THE NEXT TEN YEARS 1
Author(s) -
PURNELL G. R.
Publication year - 1966
Publication title -
canadian journal of agricultural economics/revue canadienne d'agroeconomie
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.505
H-Index - 37
eISSN - 1744-7976
pISSN - 0008-3976
DOI - 10.1111/j.1744-7976.1966.tb02372.x
Subject(s) - extension (predicate logic) , salary , subject (documents) , work (physics) , agricultural extension , curriculum , public relations , marketing , political science , agriculture , economics , business , economic growth , engineering , computer science , programming language , mechanical engineering , ecology , library science , law , biology
Summary In summary, let me emphasize a few highlights of the subject—Extension Economics—the next ten years.1 Changing farm problems will require major adjustments by agriculture and its advisors. 2 Structural reform in farming and marketing arrangements of one kind or another will lead these adjustments. 3 Clientele of extension economists will include producers (in two basic groups), agri‐business, non‐agricultural rural residents and consumers. 4 Our approach should be on the basis of educators and we must keep up‐to‐date in the teaching methods and media used. Agricultural extension could logically become the center for a new broad program of continuing adult education. 5 Subject matter areas of concern to the economist must be broadened to actively include marketing, processing and public affairs. 6 A sound program of physical and economic research must be provided as a companion to effective extension work. Greater collaboration is necessary—both ways. 7 Personnel for extension economics will be forthcoming only if salary adjustments are made and university curricula revised to better train extension people. 8 Extension economists must use care and diplomacy in their relationships with University, Federal and Provincial officials. 9 We still have responsibility to more completely demonstrate the usefulness of our knowledge to other extension workers, administrators, and the farm public. Recognition must also be given to working closely with advisors in agri‐business and private consulting firms. 10 Program evaluation, internal and external, are essential for a healthy program in extension economics.