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Applicant attraction to foreign companies: the case of J apanese companies in V ietnam
Author(s) -
Kim Soyeon,
Froese Fabian Jintae,
Cox Anne
Publication year - 2012
Publication title -
asia pacific journal of human resources
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.825
H-Index - 33
eISSN - 1744-7941
pISSN - 1038-4111
DOI - 10.1111/j.1744-7941.2012.00038.x
Subject(s) - attraction , multinational corporation , business , seekers , collectivism , marketing , work (physics) , business administration , economics , individualism , political science , market economy , finance , mechanical engineering , engineering , philosophy , linguistics , law
The ability to recruit talented employees in foreign markets has become crucial to the success of multinational corporations. This study investigated how foreign companies attract local employees by considering the case of J apanese companies in V ietnam. The results of a survey of 326 respondents indicate that individual values yielded both direct and indirect effects on their attraction to J apanese companies. Specifically, work‐centric, money‐oriented, and collectivistic job‐seekers were more attracted to Japanese companies. Further, individual values moderated the relationship between organizational characteristics and applicant attraction. These results provide support for the A ttraction‐ S election‐ A ttrition framework and P erson‐ O rganization fit theory in an A sian setting and have important theoretical and practical implications.