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Quantifying Brand Image: Empirical Evidence of Trademark Dilution
Author(s) -
Magid Julie Manning,
Cox Anthony D.,
Cox Dena S.
Publication year - 2006
Publication title -
american business law journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.248
H-Index - 23
eISSN - 1744-1714
pISSN - 0002-7766
DOI - 10.1111/j.1744-1714.2006.00010.x
Subject(s) - trademark , management , citation , business history , library science , sociology , law , political science , economics , computer science