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A ROLE FOR CONSUMER BELIEF IN FTC AND LANHAM ACT DECEPTIVE ADVERTISING CASES
Author(s) -
PRESTON IVAN L.,
RICHARDS JEF I.
Publication year - 1993
Publication title -
american business law journal
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.248
H-Index - 23
eISSN - 1744-1714
pISSN - 0002-7766
DOI - 10.1111/j.1744-1714.1993.tb00673.x
Subject(s) - citation , journalism , sociology , advertising , media studies , library science , computer science , business