Premium
Memorandum to the President‐Elect
Author(s) -
MCCURRY MIKE
Publication year - 2008
Publication title -
presidential studies quarterly
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.337
H-Index - 5
eISSN - 1741-5705
pISSN - 0360-4918
DOI - 10.1111/j.1741-5705.2008.02672.x
Subject(s) - mainstream , white (mutation) , political science , memorandum , adversarial system , face (sociological concept) , law , public relations , public administration , sociology , social science , biochemistry , chemistry , gene
The next U.S. president will face enormous challenges as communicator‐in‐chief, managing an increasingly complex and adversarial relationship with the press corps and responding to the bewildering needs of fragmented audiences that no longer rely solely on mainstream media for information. Perhaps it is time for a major revamp of White House communications functions which have remained largely unchanged since first introduced in the Nixon era. Traditional roles of actors like the White House press secretary need redefinition.