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The Contemporary Presidency: The Presidency and Image Management: Discipline in Pursuit of Illusion
Author(s) -
MAYER JEREMY D.
Publication year - 2004
Publication title -
presidential studies quarterly
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.337
H-Index - 5
eISSN - 1741-5705
pISSN - 0360-4918
DOI - 10.1111/j.1741-5705.2004.00215.x
Subject(s) - presidency , presidential system , political science , power (physics) , administration (probate law) , public administration , illusion , law , politics , psychology , physics , quantum mechanics , neuroscience
The exigencies of the modern media age require that presidents put great effort into the crafting and maintenance of a positive image with the American people. The power of the president to realize his agenda in Washington and indeed around the world is directly affected by his standing with the public. The presidential image has become more contested, personal, and malleable as it has become more central and puissant. The Bush administration has shown a particular talent for disciplined management of presidential image, which has led to notable successes in public approval of the president's character.