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Big data and big business: Should statisticians join in?
Author(s) -
Walker David,
Fung Kaiser
Publication year - 2013
Publication title -
significance
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.123
H-Index - 21
eISSN - 1740-9713
pISSN - 1740-9705
DOI - 10.1111/j.1740-9713.2013.00679.x
Subject(s) - enthusiasm , big data , join (topology) , alliance , big business , computer science , management , operations research , history , law , psychology , political science , mathematics , economics , data mining , social psychology , combinatorics
Big business has embraced big data with enthusiasm. It is a love‐fest; it seems they were made for each other. Should statistics make it a ménage à trois ? No, says David Walker : that way lies perdition. Statisticians would lose their souls. Yes, says Kaiser Fung : the happy couple have much to offer statisticians – and will go horribly wrong without them. First, the warning voice … Kaiser Fung argues that business, big data and statistics should consummate their long‐overdue alliance.

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