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Keep young and beautiful: evidence for an “anti‐aging” product?
Author(s) -
Bland Martin
Publication year - 2009
Publication title -
significance
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.123
H-Index - 21
eISSN - 1740-9713
pISSN - 1740-9705
DOI - 10.1111/j.1740-9713.2009.00395.x
Subject(s) - beauty , product (mathematics) , advertising , psychology , medicine , aesthetics , business , art , mathematics , geometry
In 2007 No. 7 Protect & Perfect Beauty Serum became Boots'fastest ever selling product after a BBC2 Horizon programme reported on a clinical trial of its effectiveness: here, unusually, was a scientific trial that seemed to show that a beauty product actually worked. The episode demonstrated that science as a brand or an endorsement can have enormous influence on consumer attitudes. This year, in April, Boots scored again: a trial of an “intense” version of the same product caught the attention of the media and again boosted sales. Martin Bland examined the trial.