Open AccessWhy ethnography can turn fear of change into enthusiasm
Author(s) -
ULK RIKKE,
SCHLESINGER KATJA
Publication year - 2013
Publication title -
ethnographic praxis in industry conference proceedings
Language(s) - English
Resource type - Journals
eISSN - 1559-8918
pISSN - 1559-890X
DOI - 10.1111/j.1559-8918.2013.00056.x
Subject(s) - strategist , enthusiasm , ethnography , sociology , media studies , management , art history , history , philosophy , anthropology , theology , economics