Open AccessUnderstanding mediated practices: Combining ethnographic methods with blog data to develop insights
Author(s) -
Bean Jonathan,
Arsel Zeynep
Publication year - 2013
Publication title -
ethnographic praxis in industry conference proceedings
Language(s) - English
Resource type - Journals
eISSN - 1559-8918
pISSN - 1559-890X
DOI - 10.1111/j.1559-8918.2013.00031.x
Subject(s) - ethnography , sociology , practice theory , consumption (sociology) , social practice , data science , work (physics) , epistemology , social media , knowledge management , social science , management science , computer science , world wide web , engineering , anthropology , art , philosophy , performance art , art history , mechanical engineering
While theories of practice have been influential in the social sciences, these frameworks have seen limited application in ethnographic and applied inquiry, perhaps because few methods for carrying out practice theoretical research have been elaborated. We address this opportunity and provide an account of a multi‐method inquiry on domestic practice. First, we explain methods for integrating data from blogs with ethnographic methods and how this data can be used to develop theory. Second, we share our experience as interdisciplinary researchers using ethnographic and quantitative data to connect work at the boundaries of social practice theory and theories of consumption. Finally, we share our insights on wby industry should aim to better understand existing and emergent consumer practices.