Open AccessFramed by Experience: From user experience to strategic incitement
Author(s) -
VENKATARAMANI ARVIND,
AVERY CHRISTOPHER
Publication year - 2012
Publication title -
ethnographic praxis in industry conference proceedings
Language(s) - English
Resource type - Journals
eISSN - 1559-8918
pISSN - 1559-890X
DOI - 10.1111/j.1559-8918.2012.00029.x
Subject(s) - invisibility , variety (cybernetics) , framing (construction) , incitement , public relations , ethnography , sociology , sustainability , political science , engineering , ecology , physics , structural engineering , artificial intelligence , computer science , law , anthropology , optics , biology
Ethnographic and other related practices in industry focus – for a variety of historical reasons – primarily on studying the experiences of individuals/institutions as consumers/users. We suggest that this framing limits our work to descriptive forms of knowledge, and renders invisible larger social and institutional changes that nevertheless have an impact on the domains we study, and whose invisibility curtails the forms of innovation we can support. While a variety of practitioners are indeed broadening the range and scope of their work, we contend that for this expansion to succeed sustainably in our community it must also incorporate a discourse on values, and engage with other forms of knowing outside the frame of consumers and users, by encompassing context and engaging in a values discourse.