Open AccessThey just don't get it: Strategies, tools, and best practices for explaining ethnography to stakeholders
Author(s) -
YAMAUCHI YUTAKA,
GLASNAPP JAMES,
SZYMANSKI PEGGY,
IKEYA NOZOMI,
OHASHI AKI
Publication year - 2010
Publication title -
ethnographic praxis in industry conference proceedings
Language(s) - English
Resource type - Journals
eISSN - 1559-8918
pISSN - 1559-890X
DOI - 10.1111/j.1559-8918.2010.00034.x
Subject(s) - ethnography , service (business) , work (physics) , sociology , praxis , management , political science , business , engineering , law , anthropology , marketing , economics , mechanical engineering