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Beautiful, Self‐Absorbed, and Shallow: People of Color Perceive W hite Women as an Ethnically Marked Category
Author(s) -
Conley Terri D.
Publication year - 2013
Publication title -
journal of applied social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.822
H-Index - 111
eISSN - 1559-1816
pISSN - 0021-9029
DOI - 10.1111/j.1559-1816.2012.00980.x
Subject(s) - ethnically diverse , psychology , ethnic group , social psychology , set (abstract data type) , sociology , anthropology , computer science , programming language
Non‐Whites' stereotypes of W hite women were examined, comparing three perspectives: (1) W hite women are perceived similarly to ethnically “generic” stereotypes of women; (2) stereotypes are opposite of stereotypes of participants' own ethnic group; and (3) stereotypes are derived from media images of W hite women. In Study 1, participants listed stereotypes of W hite women in an open‐ended fashion. In Study 2, those stereotypes were developed into a close‐ended questionnaire, completed by a second set of participants. W hite women were perceived as attractive, blonde, ditsy, shallow, privileged, sexually available, and appearance focused. We concluded that W hite women are ethnically marked. Stereotypes of W hite women are consistent with media images of W hite women.