Premium
Identifying Beliefs and Cognitions Underpinning Commuters' Travel Mode Choices
Author(s) -
Mann Eleanor,
Abraham Charles
Publication year - 2012
Publication title -
journal of applied social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.822
H-Index - 111
eISSN - 1559-1816
pISSN - 0021-9029
DOI - 10.1111/j.1559-1816.2012.00959.x
Subject(s) - theory of planned behavior , psychology , psychological intervention , underpinning , cognition , social psychology , norm (philosophy) , legal norm , structural equation modeling , control (management) , civil engineering , management , neuroscience , psychiatry , political science , law , engineering , economics , statistics , mathematics
Interventions to reduce car use have shown limited success, in part due to limitations in models of transport choices. The theory of planned behavior ( TPB ) has provided a useful predictive model of car use but the specific beliefs that underpin TPB ‐specified cognitions are less well understood. In this study, 229 university employees responded to a questionnaire and then reported their commuting choices 1 week later. Intention and perceived behavioral control ( PBC ) predicted car use ( R 2 = .79). Intention was predicted by attitude, subjective norm, PBC , and moral norm ( R 2 = .56). Beliefs could not be differentiated into attitudinal and PBC constructs, but seven beliefs predicted TPB cognitions. A similar model was tested for public transport use. The results identify key targets for future interventions.