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Do Threatening Messages Change Intentions to Give Up Tobacco Smoking? The Role of Argument Framing and Pictures of a Healthy Mouth Versus an Unhealthy Mouth 1
Author(s) -
VERLHIAC JEANFRANÇOIS,
CHAPPÉ JULIEN,
MEYER THIERRY
Publication year - 2011
Publication title -
journal of applied social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.822
H-Index - 111
eISSN - 1559-1816
pISSN - 0021-9029
DOI - 10.1111/j.1559-1816.2011.00809.x
Subject(s) - framing (construction) , psychology , social psychology , framing effect , quit smoking , argument (complex analysis) , smoking cessation , medicine , persuasion , structural engineering , pathology , engineering
Do preventive‐behavior framing and outcomes of action framing moderate behavioral intention to stop smoking when health messages are illustrated by pictures? We manipulated arguments about preventive action (presence or absence), as well as arguments about the outcome of action (gain or loss), and the pictures that illustrated outcome action (healthy or unhealthy mouths). Behavioral intention was higher when pictures of unhealthy mouths were presented, regardless of framing, and when pictures of healthy mouths illustrated the presence of preventive action. Applications of this study on tobacco risk health campaigns based on text and pictures are discussed.