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Verbal Representation of Fragrances: Dependence on Specific Task
Author(s) -
Manetta Céline,
SalesWuillemin Edith,
Gaillard Audrey,
Urdapilleta Isabel
Publication year - 2011
Publication title -
journal of applied social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.822
H-Index - 111
eISSN - 1559-1816
pISSN - 0021-9029
DOI - 10.1111/j.1559-1816.2011.00731.x
Subject(s) - task (project management) , psychology , representation (politics) , perspective (graphical) , lexicon , cognitive psychology , social psychology , cognition , sorting , relation (database) , social representation , natural language processing , artificial intelligence , computer science , data mining , management , neuroscience , politics , political science , law , economics , programming language
Fragrance descriptions are complex and are prone to large inter‐individual variability. The main question is whether fragrances can be represented by stable representations, which may be relevant for both theoretical and applied issues. Participants ( N = 28) individually carried out a sorting task (grouping 9 perfumes) and a comparison task (on 3 groups of 3 fragrances) and then they were interviewed. The analysis of the verbalization included 3 stages and made it possible to isolate both the main elements of fragrances' representation and the discursive operators connecting them. The results show that the lexicon and the connecting operators vary according to task. Results are discussed in relation to other studies concerning representation from a cognitive and social perspective.