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The Effect of Anticipated Service Interruptions on Disaster Preparedness Intentions 1
Author(s) -
Martel Lise D.,
Mueller Charles W.
Publication year - 2011
Publication title -
journal of applied social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.822
H-Index - 111
eISSN - 1559-1816
pISSN - 0021-9029
DOI - 10.1111/j.1559-1816.2010.00714.x
Subject(s) - preparedness , service (business) , natural disaster , flood myth , disaster preparedness , affect (linguistics) , psychology , event (particle physics) , service member , business , emergency management , marketing , political science , geography , communication , physics , archaeology , quantum mechanics , meteorology , law , military personnel
This study examined the effects of anticipated service interruptions on natural disaster preparedness intentions. In a 3 × 2 × 2 factorial experiment, students were exposed to scenarios with varied levels of anticipated basic service interruption (no mention, low, high), and person‐relative‐to event (PrE) factors shown to affect preparedness (low, high), across 2 types of disaster (earthquake, flood). Results indicated no main or interaction effects related to type of natural disasters, significant main effects for levels of PrE and service interruption, and a significant PrE × Service Interruption interaction. Anticipated service interruption affected preparedness, regardless of level of PrE. Bringing service interruption into awareness increases willingness to prepare, suggesting that public‐health efforts should include messages regarding potential interruption of services.