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Conserving Energy by Inducing People to Drive Less
Author(s) -
Graham Jesse,
Koo Minkyung,
Wilson Timothy D.
Publication year - 2011
Publication title -
journal of applied social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.822
H-Index - 111
eISSN - 1559-1816
pISSN - 0021-9029
DOI - 10.1111/j.1559-1816.2010.00704.x
Subject(s) - control (management) , psychology , intervention (counseling) , energy (signal processing) , social psychology , treatment and control groups , applied psychology , computer science , statistics , mathematics , artificial intelligence , psychiatry
We attempted to reduce college students' use of their cars with an online intervention. Every other day for 2 weeks, students reported the number of miles they had avoided driving. In a 2 × 2 design, participants received feedback about pollution avoided (e.g., CO 2 saved), financial feedback (e.g., gas money saved), or no feedback. A control group did not monitor their driving. Participants in all Web conditions reported driving less than the no‐Web control group. In addition, Web participants who received both kinds of feedback reported driving less than did those who received one kind or none. We discuss implications for research on energy conservation and offer an online feedback form to help readers reduce their own driving.