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Effects of Implementation Intentions Linking Suppression of Alcohol Consumption to Socializing Goals on Alcohol‐Related Decisions
Author(s) -
Chatzisarantis Nikos L. D.,
Hagger Martin S.
Publication year - 2010
Publication title -
journal of applied social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.822
H-Index - 111
eISSN - 1559-1816
pISSN - 0021-9029
DOI - 10.1111/j.1559-1816.2010.00632.x
Subject(s) - psychology , alcohol consumption , alcohol , social psychology , consumption (sociology) , control (management) , computer science , social science , biochemistry , chemistry , artificial intelligence , sociology
This article investigates the effects of implementation intentions that connect the suppression of alcohol consumption to socializing goals on the decision to accept an offer of a free alcoholic drink. Participants were university students ( N = 48) who were randomly assigned to an implementation intention condition or a control condition. The results show that participants who formed implementation intentions were less likely to accept the offer of a free alcoholic drink than were participants who did not form implementation intentions. In addition, the results demonstrate that the implementation intention effect held among habitual alcohol drinkers. The results of the present study suggest that implementation exercises can successfully suppress habitual alcohol consumption.