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Explaining Internet Banking Behavior: Theory of Reasoned Action, Theory of Planned Behavior, or Technology Acceptance Model?
Author(s) -
Yousafzai Shumaila Y.,
Foxall Gordon R.,
Pallister John G.
Publication year - 2010
Publication title -
journal of applied social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.822
H-Index - 111
eISSN - 1559-1816
pISSN - 0021-9029
DOI - 10.1111/j.1559-1816.2010.00615.x
Subject(s) - theory of reasoned action , theory of planned behavior , technology acceptance model , context (archaeology) , psychology , structural equation modeling , value (mathematics) , the internet , action (physics) , order (exchange) , social psychology , usability , control (management) , computer science , business , artificial intelligence , human–computer interaction , physics , quantum mechanics , world wide web , paleontology , finance , machine learning , biology
A key objective of information technology (IT) research is to assess the value of technology for users and to understand the factors that determine this value in order to deploy IT resources better. This paper uses structural equation modeling to ascertain the extent to which 3 popular models of users' behavior—theory of reasoned action (TRA), theory of planned behavior (TPB), and technology acceptance model (TAM)—are predictive of consumers' behavior in the context of Internet banking. Unlike other tests of these models, this paper employs independent measures of actual behavior, as well as behavioral intention. The results indicate that TAM is superior to the other models and highlights the importance of trust in understanding Internet banking behavior.