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Activation and Automaticity of Colonial Mentality
Author(s) -
David E. J. R.,
Okazaki Sumie
Publication year - 2010
Publication title -
journal of applied social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.822
H-Index - 111
eISSN - 1559-1816
pISSN - 0021-9029
DOI - 10.1111/j.1559-1816.2010.00601.x
Subject(s) - automaticity , schema (genetic algorithms) , psychology , social psychology , implicit association test , test (biology) , set (abstract data type) , preference , association (psychology) , cognition , paleontology , machine learning , neuroscience , computer science , microeconomics , economics , psychotherapist , biology , programming language
Among Filipino Americans, colonial mentality (CM) is characterized by automatic preference for anything American and automatic rejection of anything Filipino that may be manifested overtly and covertly. Thus, 3 studies were conducted to test CM's theorized covertness and automaticity. Study 1 attempted to activate and capture the existence of CM‐consistent cultural knowledge schemas; Study 2 investigated whether CM may be automatically activated using a lexical decision task; and Study 3 tested whether Filipino Americans have associated pleasantness with anything American, and unpleasantness with anything Filipino using the Implicit Association Test. The results suggest that many Filipino Americans hold a CM‐consistent cultural knowledge schema, and that CM may be conceptualized as a set of automatic associations that cannot be consciously controlled.