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The Lost E‐Mail Technique: Use of an Implicit Measure to Assess Discriminatory Attitudes Toward Two Minority Groups in Israel
Author(s) -
Tykocinski Orit E.,
BareketBojmel Liad
Publication year - 2009
Publication title -
journal of applied social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.822
H-Index - 111
eISSN - 1559-1816
pISSN - 0021-9029
DOI - 10.1111/j.1559-1816.2008.00429.x
Subject(s) - psychology , social psychology , measure (data warehouse) , immigration , discriminative model , political science , computer science , law , database , artificial intelligence
The effectiveness of the “lost e‐mail technique” (LET) as an unobtrusive attitude measure was successfully demonstrated in 2 studies. In Study 1, we found that Israeli students were more likely to reply to a similar other than to a minority group member (an Israeli‐Arab or an immigrant from the former Soviet Union). In Study 2, LET was administered to professors and administrators, and its effectiveness was compared to a more traditional self‐report measure. Although professors showed less discrimination on the self‐report measure than did administrators, they were nevertheless discriminative in their responses to lost e‐mails. These results suggest that professors are not necessarily less prejudiced, but probably are better able to detect attitude probes and more motivated to appear unbiased.