Premium
Predicting Voting Behavior of Young Adults: The Importance of Information, Motivation, and Behavioral Skills
Author(s) -
Glasford Demis E.
Publication year - 2008
Publication title -
journal of applied social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.822
H-Index - 111
eISSN - 1559-1816
pISSN - 0021-9029
DOI - 10.1111/j.1559-1816.2008.00408.x
Subject(s) - psychology , theory of reasoned action , voting , theory of planned behavior , voting behavior , social psychology , population , control (management) , computer science , demography , artificial intelligence , sociology , politics , political science , law
The information–motivation–behavioral skills (IMB) model has been shown reliably to predict and change a number of behaviors (Fisher & Fisher, 2000). In light of low voter turnout among young adults, the present research examines the utility of the IMB model to predict voting behavior among this population. The predictive validity of the IMB model for voting behavior was tested, as well as its unique contribution to explaining voting behavior, over and above the theory of reasoned action (Ajzen & Fishbein, 1980) and the theory of planned behavior (Ajzen, 1985). As expected, the variables specified by the IMB model uniquely predicted intention to vote (Study 1) and voting behavior (Study 2), over and above the 2 other models.