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An Expectancy‐Value Approach to Determinants of Trust
Author(s) -
Viklund Mattias,
Sjöberg Lennart
Publication year - 2008
Publication title -
journal of applied social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.822
H-Index - 111
eISSN - 1559-1816
pISSN - 0021-9029
DOI - 10.1111/j.1559-1816.2007.00306.x
Subject(s) - expectancy theory , psychology , trustworthiness , social psychology , denial , value (mathematics) , test (biology) , sample (material) , population , sociology , demography , statistics , psychoanalysis , paleontology , chemistry , mathematics , chromatography , biology
An expectancy‐value model was used to test determinants of trust in 5 Swedish organizations. Trust was conceptualized as an attitude, dependent on respondents’ beliefs about and evaluations of the organization with respect to attributes of trustworthiness. A survey was sent out to a representative sample of the Swedish population ( N = 347; response rate = 55.5%). It was found that the model was powerful in explaining trust in 3 of the 5 organizations. Values correlated more with observed trust in all organizations. It is discussed whether these findings could be explained by trust ratings based on ideologies. Since the expectancy‐value approach was insufficient to account for data, a double‐denial model (Sjöberg & Montgomery, 1999) was needed.