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The Effect of Compliments on Tipping Behavior in Hairstyling Salons 1
Author(s) -
Seiter John S.,
Dutson Eric
Publication year - 2007
Publication title -
journal of applied social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.822
H-Index - 111
eISSN - 1559-1816
pISSN - 0021-9029
DOI - 10.1111/j.1559-1816.2007.00247.x
Subject(s) - psychology , advertising , social psychology , business
This study examined the role of compliments on tipping behavior in hairstyling salons. Two female hair stylists cut and styled 115 customers' hair and either complimented or did not compliment the customers while interacting. Results indicated that hair stylists received significantly higher tips when complimenting their customers than when not complimenting them. These results and their implications are discussed.