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Behavioral Goals for a Diverse Organization: The Effects of Attitudes, Social Norms, and Racial Identity for Asian Americans and Whites
Author(s) -
Linnehan Frank,
Konrad Alison M.,
Reitman Frieda,
Greenhalgh Anne,
London Michael
Publication year - 2003
Publication title -
journal of applied social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.822
H-Index - 111
eISSN - 1559-1816
pISSN - 0021-9029
DOI - 10.1111/j.1559-1816.2003.tb01952.x
Subject(s) - psychology , social psychology , theory of reasoned action , social identity theory , race (biology) , identity (music) , diversity (politics) , theory of planned behavior , ethnic group , social group , control (management) , sociology , gender studies , physics , management , anthropology , acoustics , economics
This research identified 5 behaviors that may enhance the effectiveness of a diverse organization and used Fishbein and Ajzen's (1975) theory of reasoned action to identify predictors of these behaviors. Results from samples of White and Asian undergraduate students from 2 universities generally supported the Fishbein and Ajzen model. Attitudes and subjective norms were significant predictors of behavioral intentions when gender, race, and social desirability bias were controlled. Racial identity also had a significant, positive effect on attitudes toward diversity‐related behaviors among the Asian American students, but no significant effect among Whites. These results supported our reasoning that members of historically excluded racial groups with strong racial identities will be most likely to welcome organizational attempts to become more pluralistic because pluralism means that their valued identities will be respected rather than repressed.