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As Time Goes By: How Goal and Implementation Intentions Influence Enactment of Short‐Fuse Behaviors 1
Author(s) -
Dholakia Utpal M.,
Pbagozzi Richard
Publication year - 2003
Publication title -
journal of applied social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.822
H-Index - 111
eISSN - 1559-1816
pISSN - 0021-9029
DOI - 10.1111/j.1559-1816.2003.tb01930.x
Subject(s) - fuse (electrical) , psychology , process (computing) , social psychology , value (mathematics) , goal pursuit , computer science , machine learning , electrical engineering , engineering , operating system
Short‐fuse behaviors are actions that must be enacted within a limited window of opportunity for success. Such behaviors are theoretically important because they facilitate study of the intention formation, maintenance, and enactment processes, and have practical value because of their pervasiveness. Building on the recent work of motivational social psychologists, the research reported here explores 2 different components of an individual's intention to enact short‐fuse behaviors: goal intention and implementation intention. An initial study demonstrates the nomological validity of these 2 constructs and clarifies the psychological mechanisms underlying each one. Subsequent studies show the independent benefits as well as interactional effects of goal and implementation intentions. Taken together, these results demonstrate the complexity underlying the intention‐realization process, elaborate on functioning of goal and implementation intentions, and provide a better understanding of how the intention formation and enactment process transpires for short‐fuse behaviors.