Premium
We're Here, We're Queer, We're on TV: The Effects of Visual Media on Heterosexuals' Attitudes Toward Gay Men and Lesbians 1
Author(s) -
Levina Marina,
Waldo Craig R.,
Fitzgerald Louise F.
Publication year - 2000
Publication title -
journal of applied social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.822
H-Index - 111
eISSN - 1559-1816
pISSN - 0021-9029
DOI - 10.1111/j.1559-1816.2000.tb02821.x
Subject(s) - psychology , queer , social psychology , homosexuality , visual media , multimedia , psychoanalysis , computer science
Effects of visual media on attitudes toward gay men and lesbians were investigated by exposing 3 groups of participants to a brief video. The first group viewed an anti‐gay video. the second group viewed a pro‐gay video, and a comparison group viewed a neutral video. Participants attitudes were measured immediately following the video after seeing the video, participants were contacted by telephone. and their attitudes were again assessed. Participants were not aware of the connection between the follow‐up assessment and the initial video exposure. At follow‐up. participants attitudes were significantly different. with attitudes with the pro‐gay video group being most positive, and those in the anti‐gay video group being most negative.