Premium
Cigarette Smoking in the Movies: The Influence of Product Placement on Attitudes Toward Smoking and Smokers 1
Author(s) -
Gibson Bryan,
Maurer John
Publication year - 2000
Publication title -
journal of applied social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.822
H-Index - 111
eISSN - 1559-1816
pISSN - 0021-9029
DOI - 10.1111/j.1559-1816.2000.tb02530.x
Subject(s) - character (mathematics) , psychology , product (mathematics) , tobacco product , social psychology , smoke , smoking cessation , cognition , cigarette smoking , quit smoking , advertising , clinical psychology , medicine , psychiatry , environmental health , chemistry , business , geometry , mathematics , pathology , organic chemistry
Product placement in which actors use products on screen to promote those products, has received little research attention. The current research examines the effects of cigarette use in movies on various attitudes toward smoking and to ward the actor using the product. Participants ( N = 120) viewed a 20‐min clip of Die Hard ; half viewing a clip in which the lead character smoked, and half viewing a clip in which the lead character did not smoke. Nonsmokers who were low in need for cognition and who saw the lead character smoking reported more favorable attitudes about smoking. In addition smokers who saw the character smoking rated him as more appealing, while nonsmokers' ratings of the character were not affected by his smoking. Results are discussed in terms of the role of the placement of cigarettes in movies in the development of important smoking‐related attitudes.