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The Promotion of New Behavior by Forming an Implementation Intention: Results of a Field Experiment in the Domain of Travel Mode Choice 1
Author(s) -
Bamberg Sebastian
Publication year - 2000
Publication title -
journal of applied social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.822
H-Index - 111
eISSN - 1559-1816
pISSN - 0021-9029
DOI - 10.1111/j.1559-1816.2000.tb02474.x
Subject(s) - psychology , promotion (chess) , context (archaeology) , test (biology) , social psychology , field (mathematics) , mode (computer interface) , domain (mathematical analysis) , public transport , applied psychology , computer science , transport engineering , human–computer interaction , engineering , political science , mathematics , politics , pure mathematics , mathematical analysis , law , paleontology , biology
In the context of an experimental field study, it is analyzed whether furnishing a goal intention with an implementation intention (Gollwitzer, 1993) increases the probability that a new behavior is enacted. For this purpose, 90 students who did not normally use public transportation were asked to test (just one time) a special public transportation offer they had never used before. With a nonobstrusive questionnaire manipulation, the subjects of the experimental group were stimulated to form an implementation intention. The results show that forming an implementation intention significantly increases the probability of enacting the goal intention; that is, testing the public transportation offer. The theoretical and practical implications of this finding are discussed.