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Explaining Proenvironmental Intention and Behavior by Personal Norms and the Theory of Planned Behavior 1
Author(s) -
Harland Paul,
Staats Henk,
Wilke Henk A. M.
Publication year - 1999
Publication title -
journal of applied social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.822
H-Index - 111
eISSN - 1559-1816
pISSN - 0021-9029
DOI - 10.1111/j.1559-1816.1999.tb00123.x
Subject(s) - theory of planned behavior , psychology , social norms approach , social psychology , variance (accounting) , norm (philosophy) , legal norm , value (mathematics) , intervention (counseling) , control (management) , epistemology , statistics , philosophy , business , management , accounting , neuroscience , psychiatry , political science , economics , law , perception , mathematics
The value of personal norms (Schwartz, 1977) for proenvironmental behavior has been demonstrated in previous studies (e.g., Vining & Ebreo, 1992), but not in addition to the theory of planned behavior (Ajzen & Madden, 1986). In the present study, this combination was investigated by means of a mail survey among a sample of 305 Dutch citizens who were enlisted to participate in a behavioral change intervention program on environmentally relevant behavior. Personal norms appear to increase the proportion of explained variance in 5 intentions and 4 self‐reported measures of performed environmentally relevant behaviors beyond that explained by three of the theory of planned behavior constructs (i.e., attitude, subjective norm, and perceived behavioral control). Issues evoked by these results are discussed.