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The Importance of Subjective Norms on Intentions to Perform Health Behaviors
Author(s) -
Finlay Krystina A.,
Trafimow David,
Moroi Eri
Publication year - 1999
Publication title -
journal of applied social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.822
H-Index - 111
eISSN - 1559-1816
pISSN - 0021-9029
DOI - 10.1111/j.1559-1816.1999.tb00116.x
Subject(s) - psychology , social psychology
Trafimow & Finlay (1996) employed between‐ and within‐subjects analyses to show that people, as well as behaviors, can be under attitudinal or normative control. Using both types of analyses, Finlay, Trafimow & Jones (1997) provided evidence that subjective norms are particularly important in the health domain. The current research compares health and domain general behaviors to show that people intend to perform health behaviors that have relatively large subjective norm beta weights more than those with smaller normative beta weights. Also, people whose behaviors are generally under normative control intend to perform more healthful behaviors than do people whose behaviors are generally under attitudinal control. These results were not found using domain‐general behaviors.