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Winning Charisma and Losing the Presidential Election 1
Author(s) -
Pillai Rajnandini,
StitesDoe Susan,
Grewal Dhruv,
Meindl James R.
Publication year - 1997
Publication title -
journal of applied social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.822
H-Index - 111
eISSN - 1559-1816
pISSN - 0021-9029
DOI - 10.1111/j.1559-1816.1997.tb01621.x
Subject(s) - charisma , presidential system , psychology , perception , social psychology , presidential election , charismatic authority , political science , politics , law , neuroscience
This study focuses on voters' perceptions of presidential candidates' charismatic leadership. Competing hypotheses draw from performance‐cue and decision‐making literatures. Results from the panel data indicate that voters' perceptions of the winning candidate remain stable, while their perceptions of the losing candidate's charisma are enhanced after the election.