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Face Management, Question Wording, and Social Desirability 1
Author(s) -
Holtgraves Thomas,
Eck James,
Lasky Benjamin
Publication year - 1997
Publication title -
journal of applied social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.822
H-Index - 111
eISSN - 1559-1816
pISSN - 0021-9029
DOI - 10.1111/j.1559-1816.1997.tb01618.x
Subject(s) - respondent , psychology , face (sociological concept) , social psychology , control (management) , social responsibility , social desirability , public relations , sociology , economics , management , law , social science , political science
Five experiments were conducted to examine the impact of question wording manipulations derived from face management theory (Brown & Levinson, 1987) on responses to survey questions. In general, it was expected that questions phrased so as to allow the respondent to maintain face while answering in a socially undesirable manner would result in lower rates of socially desirable responding than would control questions. The results strongly supported this hypothesis for questions regarding socially desirable knowledge (e.g., Are you familiar with NAFTA?), but not for questions about socially desirable behavior (e.g., Did you vote?). The results were partially supportive for questions about socially undesirable behaviors (e.g., Have you ever shoplifted?).