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Pro‐Environmental Habits: Propensity Levels in Behavioral Change 1
Author(s) -
Dahlstrand Ulf,
Biel Anders
Publication year - 1997
Publication title -
journal of applied social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.822
H-Index - 111
eISSN - 1559-1816
pISSN - 0021-9029
DOI - 10.1111/j.1559-1816.1997.tb00650.x
Subject(s) - psychology , affect (linguistics) , sample (material) , social psychology , process (computing) , phase (matter) , behavior change , applied psychology , computer science , communication , chemistry , organic chemistry , chromatography , operating system
A proposed model for behavioral change is described as a process in several steps from habitual nonenvironmentally friendly behavior to environmentally friendly behavior. Every step is linked to factors promoting or impeding further progress. Data from a questionnaire addressed to a random sample of 500 Swedish adults supported the hypothesis that general factors such as environmental values and a sense of responsibility for the environment will be more influential in an early phase rather than in a later phase of changing established habits regarding purchases of washing and washing‐up detergents, respectively. Furthermore, in a later phase of transition, specific beliefs about particular products will affect the testing and evaluation of a new behavior.