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The Nature of Stereotypes II: A Multiple‐Process Model of Evaluations 1
Author(s) -
Jussim Lee,
Fleming Christopher J.,
Coleman Lerita,
Kohberger Cortney
Publication year - 1996
Publication title -
journal of applied social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.822
H-Index - 111
eISSN - 1559-1816
pISSN - 0021-9029
DOI - 10.1111/j.1559-1816.1996.tb01851.x
Subject(s) - psychology , expectancy theory , style (visual arts) , social psychology , ethnic group , perception , white (mutation) , law , biochemistry , chemistry , archaeology , neuroscience , gene , political science , history
A model integrating 3 theoretical perspectives regarding how stereotypes influence person perception was tested. The theories included evaluative extremity theories, assumed characteristics theory, and expectancy violation theory. Predictions were assessed by manipulating the ethnicity, personal appearance, and speech style of target job applicants. These applicants were rated by 109 judges. Results showed that: (a) Judges evaluated job applicants far more on the basis of their personal appearance and speech style than on the basis of their ethnicity; (b) the range of evaluations of African American applicants was larger than the range of evaluations of White applicants; and (c) overall, judges evaluated the African American applicants more favorably than the White applicants. Results strongly supported the model integrating the 3 theories. We discuss the applicability of the model to other research and naturalistic situations.