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Dual Strategies Applied to AIDS Prevention: Influence on Attitudes
Author(s) -
MassonMaret Héléne
Publication year - 1996
Publication title -
journal of applied social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.822
H-Index - 111
eISSN - 1559-1816
pISSN - 0021-9029
DOI - 10.1111/j.1559-1816.1996.tb00089.x
Subject(s) - psychology , dual (grammatical number) , plan (archaeology) , likert scale , control (management) , scale (ratio) , social psychology , object (grammar) , applied psychology , developmental psychology , computer science , artificial intelligence , art , physics , literature , archaeology , quantum mechanics , history
This article approches the problem of organizing an effective AIDS prevention campaign through the establishing of a dual‐strategies technique based on persuasive and behavioral stategies that integrate the research into commitment psychology. The dual‐strategies technique was tested in an actual environment within the campaign for the prevention of AIDS involving 17 and 18 years old subjects. A Likert‐type attitude scale was created to measure the results of the campaign. The experimental plan permitted the verification of the effects of this strategy on attitudes by the comparison between the various groups that were subjected to different strategies and the control group. As we expected, the pupils who were the object of these strategies showed more favorable attitudes towards AIDS prevention in the post experimental phase than those who were not (control condition).