Premium
Nonfinancial Motives and Bargain Hunting 1
Author(s) -
Darke Peter R.,
Freedman Jonathan L.
Publication year - 1995
Publication title -
journal of applied social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.822
H-Index - 111
eISSN - 1559-1816
pISSN - 0021-9029
DOI - 10.1111/j.1559-1816.1995.tb02635.x
Subject(s) - luck , set (abstract data type) , psychology , social psychology , computer science , philosophy , epistemology , programming language
Two experiments investigated financial and nonfmancial motives involved in bargain hunting. Subjects read scenarios that described the purchase of a television set. Scenarios differed in terms of whether a bargain was received, whether there was personal financial gain, and whether the sale was acquired through skill or luck. The results suggest that subjects generally enjoyed bargains regardless of any financial gain, thereby implying that nonfmancial motives might also be involved. Surprisingly, bargains acquired skillfully were not enjoyed more than lucky bargains. Thus, achievement motives could not explain why subjects enjoyed bargains when there was no associated financial gain. Instead, it seemed that acquiring a bargain was primarily considered a matter of luck.