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Are Costs Beneficial for Motivating Individuals to Volunteer? 1
Author(s) -
Waiters Barbara L.
Publication year - 1995
Publication title -
journal of applied social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.822
H-Index - 111
eISSN - 1559-1816
pISSN - 0021-9029
DOI - 10.1111/j.1559-1816.1995.tb01773.x
Subject(s) - volunteer , phone , psychology , service (business) , applied psychology , social psychology , medical education , business , marketing , medicine , philosophy , linguistics , agronomy , biology
This study tested the hypothesis that costs would be more effective than benefits in recruiting individuals for volunteer community service. College students listened to volunteer recruiting messages that emphasized benefits, or combined benefits and costs. Subsequently, took information sheets about volunteer activities and/or signed lists to receive phone calls from volunteer agencies. Students hearing the costs only message or the combined message signed more lists and took more information sheets than those who heard the benefits only message. Results were consistent with past research on overjustification and effort justification. Implications for volunteer recruitment are discussed.