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Social Values, Conformity, and Dress
Author(s) -
Rose Gregory M.,
Shoham Aviv,
Kahle Lynn R.,
Batra Rajeev
Publication year - 1994
Publication title -
journal of applied social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.822
H-Index - 111
eISSN - 1559-1816
pISSN - 0021-9029
DOI - 10.1111/j.1559-1816.1994.tb01560.x
Subject(s) - conformity , clothing , psychology , social psychology , identification (biology) , style (visual arts) , group identification , art , literature , archaeology , biology , history , botany
This study examined the influence of social values on the importance of various clothing features. A model is hypothesized in which social values lead to differing needs for group identification, affiliation, and conformity, which influence clothing feature importance. In general, social values are associated with a high need for affiliation and group identification, conformity, and a greater emphasis on both the utilitarian and the display aspects of clothing (style and brand name).