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Hey Buddy, Can You Spare Seventeen Cents? Mindful Persuasion and the Pique Technique 1
Author(s) -
Santos Michael D.,
Leve Craig,
Pratkanis Anthony R.
Publication year - 1994
Publication title -
journal of applied social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.822
H-Index - 111
eISSN - 1559-1816
pISSN - 0021-9029
DOI - 10.1111/j.1559-1816.1994.tb00610.x
Subject(s) - spare time , psychology , persuasion , social psychology , spare part , plea , advertising , humanities , operations management , philosophy , business , political science , law , economics
According to the pique technique, a target is more likely to comply if mindless refusal is disrupted by a strange or unusual request. We demonstrated the use of this technique in two experiments. In Experiment 1, passersby on a local municipal wharf were approached by a confederate panhandler who made either one of two strange requests: “Can you spare 17¢ (or 37¢)?” or made either one of two typical requests “Can you spare a quarter (or any change)?” Subjects in the strange conditions were almost 60% more likely to give money than those receiving the typical plea. In addition, a strange request piqued interest as evidenced by increased verbal inquiries about the request. Experiment 2 replicated the first experiment in a laboratory setting and provides additional evidence (via a cognitive response analysis) that strange requests piqued subjects' interest in the appeal as well as increased liking for the panhandler.