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Bright Cars and Speeding Tickets
Author(s) -
Newman Mary C.,
Willis Frank N.
Publication year - 1993
Publication title -
journal of applied social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.822
H-Index - 111
eISSN - 1559-1816
pISSN - 0021-9029
DOI - 10.1111/j.1559-1816.1993.tb01005.x
Subject(s) - speed limit , advertising , limit (mathematics) , colored , psychology , demography , statistics , social psychology , transport engineering , mathematics , engineering , business , political science , sociology , law , mathematical analysis
Speeding tickets for a 22 month period in a suburban area were examined to determine the possible relationships among the percentage of speed over the speed limit, the age and color of the car, and the age and gender of the driver. The frequencies of speeding tickets by car color were also compared with the frequencies of cars on the road by colors. The percentage of speed over the limit was not related to the characteristics of the cars or the drivers. It was found, however, that red, grey, and brown cars were more likely to receive speeding tickets than cars of other colors. A previous conclusion that bright colored cars give the impression of speed, which results in a higher estimation of actual velocity, was not supported by the present study.