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Predicting Undergraduate Condom Use with the Fishbein and Ajzen and the Triandis Attitude‐Behavior Models: Implications for Public Health Interventions 1
Author(s) -
Boyd Brian,
Wandersman Abraham
Publication year - 1991
Publication title -
journal of applied social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.822
H-Index - 111
eISSN - 1559-1816
pISSN - 0021-9029
DOI - 10.1111/j.1559-1816.1991.tb00506.x
Subject(s) - theory of reasoned action , condom , theory of planned behavior , psychology , normative , explanatory power , social psychology , normative social influence , psychological intervention , health belief model , population , public health , control (management) , health education , medicine , family medicine , environmental health , human immunodeficiency virus (hiv) , philosophy , management , nursing , syphilis , epistemology , psychiatry , economics
The present study used two social‐psychological theories of attitude‐behavior relationships to investigate condom use by college undergraduates. One purpose of the present research is to provide information for public health practitioners to better design theory‐based interventions to reduce the incidence of STD's by increasing the use of condoms. Another purpose is to compare the relative usefulness of two attitude‐behavior models in predicting condom use. The Fishbein and Ajzen theory of reasoned action (Ajzen, 1988; Fishbein & Ajzen. 1980) was compared with a version of Triandis' theory of attitude‐behavior relations (Triandis, 1977). Of major interest was whether variables in this version of the Triandis model increased the explanatory power of the Fishbein and Ajzen model in the prediction of condom use intention and behavior. In addition, specific outcome beliefs and normative beliefs held by subjects were used to predict condom use. One hundred and ninety college undergraduates were given a questionnaire designed to measure the components of the two models. Three months after completing the questionnaire, subjects were contacted by phone to record the subject's frequency of condom use (if the subject reported having had intercourse) during the 3‐month period between initial assessment and follow‐up. In the prediction of intention to use a condom, results indicate that one variable from the Triandis model, personal normative beliefs, increases the explanatory power offered by the expectancy value and normative belief components of the Fishbein and Ajzen model. In the prediction of reported condom use during the 3‐month follow‐up period, two variables from the Triandis model—perceived susceptibility and AIDS fear—significantly increased the predictive power of the Fishbein and Ajzen model. Based on these results, the authors propose an alternative model to explain undergraduate condom use. The implications of these findings for public health interventions to encourage the use of condoms is discussed.