Premium
Television Food Commericals' Effect on Children's Resistance to Temptation 1
Author(s) -
Dawson Brenda L.,
Jeffrey D. Balfour,
Walsh James A.
Publication year - 1988
Publication title -
journal of applied social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.822
H-Index - 111
eISSN - 1559-1816
pISSN - 0021-9029
DOI - 10.1111/j.1559-1816.1988.tb01211.x
Subject(s) - temptation , psychology , social psychology , affect (linguistics) , developmental psychology , advertising , communication , business
This study investigated the effect of television food commercials on children's self‐control within a resistance to temptation paradigm. Commercial type, food stimulus type, and the child's sex provided the three independent variables in a 4 × 4 × 2 factorial design. Behavioral and self‐report indices of temptation and control were measured. Children were significantly more tempted to transgress for the low‐nutrition food, regardless of the commercial shown. Sex differences in reported degree of temptation were found. However, the television commercials did not affect the children's latency to transgress.