Contributions of Social Psychology to the Study of Appetltive Behaviors 1

Social psychology has contributed substantially to the study and understanding of appetitive behaviors. This paper focuses on three major lines of social psychological research that have made particularly important contributions to appetitive behaviors: Hovland's work on attitudes and attitude changes, Bandura's social learning theory, and Schachter's studies of obesity and cigarette smoking. The relevant work of these three social psychologists and the research following from each line of inquiry are reviewed. Additional potential applications of these social psychological approaches to the study of appetitive behaviors are discussed.