Premium
Some Potential Negative Social Consequences of Cigarette Smoking: Marketing Research in Reverse 1
Author(s) -
Dermer Marshall L.,
Jacobsen Elaine
Publication year - 1986
Publication title -
journal of applied social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.822
H-Index - 111
eISSN - 1559-1816
pISSN - 0021-9029
DOI - 10.1111/j.1559-1816.1986.tb01754.x
Subject(s) - psychology , cigarette smoking , interpersonal communication , social psychology , replication (statistics) , clinical psychology , medicine , virology
The effects of cigarette smoking on first impressions were examined in an interlocking series of studies. Provided college students evaluated peers who were neither extremely attractive nor unattractive, smoking typically reduced the positivity of evaluations regardless of participants' smoking. Targets photographed with smoking material were rated, for example, to be less considerate, calm, disciplined, honest, healthy, well‐mannered, and happy than when smoking material was absent. Replication with apparently older participants evaluating college students did not reveal smoking to influence ratings strongly. Further replication did not reveal smoking material simply to influence college students' ratings of an attractive professional model. These results were compared with earlier studies of the effects of cigarette smoking on interpersonal evaluation and an educational unit for deterring smoking was discussed.