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Public Self‐Disclosure and Speaker Persuasiveness 1
Author(s) -
Burger Jerry M.,
Vartabedian Robert A.
Publication year - 1985
Publication title -
journal of applied social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.822
H-Index - 111
eISSN - 1559-1816
pISSN - 0021-9029
DOI - 10.1111/j.1559-1816.1985.tb02341.x
Subject(s) - psychology , congressman , social psychology , prestige , rhetorical question , self disclosure , advertising , linguistics , law , political science , politics , philosophy , business
Two experiments were conducted to examine the conclusion of several rhetorical critics that intimate self‐disclosure by high‐ranking officials will be viewed by an audience as inappropriate and will result in lowered speaker persuasiveness. In Experiment 1 college students viewed a videotape of a speaker described as either a member of an oratory club, a candidate for Congress, or a congressman. Half of the subjects heard a speech in which the speaker revealed some intimate information about himself. Little disclosure was included in the other speech. It was found that the greater the prestige of the speaker, the more self‐disclosure was seen as inappropriate. The audience was least likely to be persuaded by the speaker when he was perceived as a congressman who had disclosed personal information. This effect was replicated in Experiment 2, where individual differences in the audience members' l]evels of perceptiveness about disclosure appre priateness were examined. No significant effects for this individual difference variable were uncovered.