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The Lost Letter Technique Revisited 1
Author(s) -
Simmons Carolyn H.,
Zumpf Connie
Publication year - 1983
Publication title -
journal of applied social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.822
H-Index - 111
eISSN - 1559-1816
pISSN - 0021-9029
DOI - 10.1111/j.1559-1816.1983.tb02333.x
Subject(s) - metropolitan area , psychology , sample (material) , social psychology , computer science , statistics , mathematics , history , chemistry , archaeology , chromatography
The present study used the Lost Letter Technique (LLT) to explore the use of personalized letters in assessing community attitudes in a large western metropolitan area. Response to one of the attitude issues was independently validated by subsequent election returns. Results confirm the usefulness of the LLT as a survey tool for sensitive social issues, even with a small sample size, when the envelopes are hand‐addressed and hand‐stamped and drop locations are carefully selected.