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Eating at Fast‐Food Restaurants: An Analysis Using Two Behavioral Intention Models
Author(s) -
Brinberg David,
Durand Judy
Publication year - 1983
Publication title -
journal of applied social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.822
H-Index - 111
eISSN - 1559-1816
pISSN - 0021-9029
DOI - 10.1111/j.1559-1816.1983.tb02330.x
Subject(s) - psychology , social psychology , eating behavior , applied psychology , medicine , obesity
Eating at fast‐food restaurants is becoming increasingly popular. However, little research has been conducted examining the determinants of this behavior. A subjective probability model and Fishbein's behavioral intention model were used to examine this behavior. Both models were significant predictors of the individual's intention to eat at these restaurants and both were used to identify psychologically important beliefs that determine this behavior. Intention was found to be a significant and sufficient predictor of behavior. Finally, the use of these findings for both applied and basic researchers is presented.