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Attitudes Toward Male Oral Contraceptives: Implications for Models of the Relationship Between Beliefs and Attitudes 1
Author(s) -
Jaccard James,
Hand Daniel,
Ku Lucille,
Richardson Kathleen,
Abella Rudolfo
Publication year - 1981
Publication title -
journal of applied social psychology
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.822
H-Index - 111
eISSN - 1559-1816
pISSN - 0021-9029
DOI - 10.1111/j.1559-1816.1981.tb00737.x
Subject(s) - expectancy theory , psychology , social psychology , context (archaeology) , value (mathematics) , statistics , paleontology , mathematics , biology
Four factors (effectiveness, health risks, cost, and convenience) were orthogonally manipulated in a 3 × 2 × 2 × 2 factorial design to determine their relative importance in influencing attitudes toward and intentions to use male oral contraceptives. The experimental design also permitted a test of the assumption of additivity underlying expectancy‐value models of attitude and the assumption of absence of context effects. Results were consistent with expectancy‐value models of the relationship between beliefs and attitudes. In addition, it was found that health risks and effedtiveness, in that order, were the most important factors influencing receptivity to male oral contraceptives, with the effects of cost and convenience being mediated by these two factors. Sex differences in attitudes toward male oral contraceptives were also observed.